Why I am Bullish on Doodles

Blake Beyel
6 min readJan 3, 2023

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Overview

As the world becomes increasingly digital, it’s no surprise that the art world is following suit. NFTs, or non-fungible tokens, have exploded in popularity in recent years as a way for artists and collectors to buy and sell unique digital art pieces. One platform that has gained a lot of attention in this space is Doodles LLC.

A Doodle NFT is a digital asset that represents ownership of a unique drawing or sketch.

Doodle NFTs are created using blockchain technology, which allows them to be securely stored and verified as unique, one-of-a-kind assets. This makes them a popular choice for digital art collectors who want to own and trade unique pieces.

Users can buy and sell Doodle NFTs on various online marketplaces, such as OpenSea or Rarible. These marketplaces allow users to browse and purchase a wide range of Doodle NFTs created by from around the world.

Once a user has purchased a Doodle NFT, they own the digital artwork forever and can display it on their personal digital art collection, or sell it to someone else in the future. Because they are stored on the blockchain, Doodle NFTs cannot be replicated or counterfeited, making them a secure and valuable asset.

In addition to buying and selling Doodle NFTs, users can also create their own NFTs by uploading their own digital drawings or sketches to a marketplace. This allows artists to showcase and sell their work to a wider audience, and allows collectors to own and trade truly unique pieces.

Overall, Doodle NFTs are a unique and exciting new way for artists and collectors to engage with digital art. With the use of blockchain technology, they provide a secure and transparent way to buy, sell, and collect one-of-a-kind digital drawings and sketches.

What Really is Doodles?

Doodles is a brand that was created by Jordan Castro, Evan Keast, and Scott Martin. (“Poopie”, “Tulip”, and “Burnt Toast”). Doodles NFTs are categorized amongst many different designs such as cats, humans, pickles, flowers, skeletons, and aliens. Some examples are below:

Each one of these types of artworks were designed by Scott “Burnt Toast” Martin. The collection has over 100 different traits with some being “rarer” then others. For example, Rainbow Pukes, Aliens, Dinos, Etc.. There is a total of 10,000 pieces which was launched on October 17, 2021 with a mint price of 0.123 ETH each.

There is the DoodleBank which is collectively referred to as a DAO. Where proposals get submitted and each doodle represents one vote in passing certain initiatives by community members that is paid for by the DoodleBank.

For example (Most Recent):

TGID (Didn’t pass) Still a Strong Community Initiative

Ministry of Wizard Doodles (TriWizzy Tournament) (Passed)

& MANY MORE COMING IN 2023

Influential Holders

What makes Doodles unique is the ability to create around the Doodle that the holder owns. People that I see on my Twitter feed that has executed this is:

@Doodlifts (Creating a lifestyle brand around headband doodles)

deepbluesteeve (Creating a mini game out of the Doodles Ecosystem)

@Bandit (Aka @doodle2691) (Creating his own collection called “House of Bandits”)

@JKB (Twitter Spaces that is hosted every Tuesday @ 8 P.M.)

@alchemychains (Creating a business selling custom chains)

These are just a few of many active Doodle holders!

The more holders create/develop around their Doodle makes user engagement that much more friendly and makes everyone believe in the brand.

The Doodle team also made an announcement last year stating that Julian Holguin will become their new CEO. Mr. Holguin has major experience in the music industry as his prior work experience was him being President of Billboard.

The Doodle team in the past year has announced major milestones such as Pharrell Williams joining the brand as Chief Brand Officer and becoming a board member. Pharrell has been seen in different posts representing Doodles with a hat. Doodles also has stated that there would be an upcoming music album produced by Columbia Records & Pharrell.

The Doodle team also received venture capital investment from multiple firms, but one most notable as Alexis Ohanian’s venture capital firm Seven Seven Six. Katelin Holloway (co-founder of Seven Seven Six) joined Doodles’ board as well.

The Doodles brand has put on multiple immersive experiences at SXSW, NFT NYC, and Miami Art Basel. The Doodles team truly wants all of their NFT holders to be able to become their Doodle and be emerged in the “Doodleverse”.

SXSW

NFT NYC

Miami Art Basel (DoodlePutt)

Why I am Bullish on Doodles

Doodles 2 & Space Doodles

Space Doodles is another segment of the Doodles mission. It is rumored to be part of the Doodles ecosystem of gaming. It is a unique piece of technology that allows the holder to send their Doodle to space.

One of the biggest announcements yet was the Doodles 2 release. The Doodles 2 was announced at NFT NYC. Through Doodles “Genesis Factory” that gave the public and holders the chance to mint “Genesis Boxes” to use in Doodles 2.

Doodles 2 according to Doodles “lets anyone create a uniquely personalized and endlessly customizable character in the one-of-a-kind style from artist Burnt Toast.”

Doodles also announced the Genesis Box which contain a rare assortment of apparel and accessories that can be used in Doodles 2.

Prior to the announcement of Doodles 2, all Doodle holders got airdropped a “Dooplicator”. The Dooplicator was mentioned during NFT NYC, but didn’t help really anyone besides knowing that it was connected to Doodles 2. Still to this day holders are trying to figure out what the Dooplicator actually does.

Recently, we got leaks from “Poopie” (Jordan Castro) on how all these teasers might go together in anticipation for Doodles 2.

For example,

and then… We got more information on The Dooplicator

The Doodles community went crazy trying to figure out what specifically Doodles 2 would be. “Poopie” Jordan Castro went ahead and released code:

A Doodle community member SergioServantez, broke down an overview of what the code Poopie shared is.

More information on the code can be found on SergioServantez Twitter.

In my opinion, Doodles is trying to appeal to the masses at this point in their business model. They are not similar to BAYC (Bored Ape Yacht Club) in which both NFT collections have different missions they are trying to achieve.

Poopie confirmed in the Doodles Discord that they are trying to appeal to millions of people across the globe. BAYC is on a complete different mission.

Another main concern for majority of Doodle holders is the worry that the OG Doodle collection will lose its value when Doodles 2 is released.

Poopie clarified this as well:

I agree with Poopie on what he is mentioning over and over. If millions of people get onboarded into the Doodles ecosystem the more the OG Doodles get recognized and the value of them will start to stabilize and increase.

This is very similar to the Jordan brand with one of the most successful companies in the world Nike Inc. There are many different types of Jordan brand shoes, with some Jordan shoes being worth way more than others. If Doodles can unlock this potential it will bring OG holders more value.

My view on Doodles is that they have the potential to become the next Disney of entertainment because their mission aligns with entering into every aspect of the entertainment business. Doodles has multiple segments into gaming, fashion, music, and many more. This isn’t an easy task and it does not come overnight.

As we can see in the past, Doodles hosts events that immerses everyone into the world of Doodles (similar to Disney) and each time Doodles hosts an event it surprises people each time. Doodles has put themselves in a position to execute even in a bear crypto market that we might experience for the next year.

Overall, everyone should be getting into the Doodles ecosystem.

DOODLES!

Disclaimer: The content of this article is for informational purposes only and is not intended as financial advice. Any investment decisions made by the reader are their own responsibility and at their own risk. The author and any third parties mentioned in this article do not endorse or recommend any specific financial products or services, and the information provided should not be relied upon as the sole basis for making any financial decisions. It is recommended that readers seek independent financial advice from a licensed professional before making any financial decisions.

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Blake Beyel
Blake Beyel

Written by Blake Beyel

Law School Student. Avid Crypto Miner. Investor.

Responses (1)